It’s always been proven that videos generate
far more leads and sales than any other form of marketing, including text and
imagery. One video watched can easily generate thousands or even millions of leads
and sales over time, and the great thing about them is that the cost per lead
and sale is extremely low! But how do you make these super-powerful videos? How
long should they be? What topics should they cover? Don’t worry, we’ve got
answers to all your questions on how to generate more leads and sales with
short videos below!
A short video done well alongside SEO Southwark can grab attention, inform viewers,
build trust, and prompt action better than any other medium. But knowing what
to say, where to put it, and how to integrate it with your other marketing
efforts isn’t always clear. This guide to drive more leads and sales with short
videos will help you get started, so you can use this powerful tool in your
digital marketing strategy today!
What is Short Video?
In today’s digital world, you should always be
considering how to build your audience and customer base, and video is a great
way to do that. At its most basic level, a short video can be as simple as
filming yourself talking about your product or service. For example, if you
have an SEO business, you could make videos of yourself talking about digital marketing services in
Southwark to
improve online visibility and generate more leads.
What Platforms Can You Post Short Videos To?
Posting videos on YouTube is a no-brainer, but
short videos can be posted to all sorts of channels that can extend your reach.
Some platforms you might want to consider posting on include: LinkedIn,
Facebook, Twitter, Instagram, Snapchat, and more. Some businesses have also had
success posting short videos to groups they’re members of or communities
they’re part of.
Join Hands with Influencers
Choose influencers for your short videos.
Influencers can attract attention to your videos. They will not only help you
make sales but also increase leads. This kind of video marketing strategy
generates a good amount of traffic, improving your chances of converting
visitors into customers.
Run Ads with Short Videos
You know how videos are a great way to create
useful content for your site. They can also help you run ads that generate more
sales. The benefit of running an ad with a short video is twofold: 1) You can
capture the viewers’ attention before they even click on the page. They will
see a short video which is engaging and captures their attention immediately.
2) People who view your ad may be interested in what you have to offer. When someone
clicks on your link, they will then see another video, this time longer than 30
seconds, and by that point, they’re already engaged and might be interested in
learning more about what you have to offer.
Ask Customers to Create Short Videos
An alternative to creating your own short
videos is asking customers to create short videos for you. Often, businesses
will ask customers to create short reviews of their products or services.
Asking your clients for video reviews can be a more effective approach than
asking for written ones because it taps into one of our most powerful senses:
sight.
Repost Short Videos to All Social Media
Channels
Research shows that videos are more than three
times as likely to be shared on social media than any other form of content.
That’s why it’s crucial to share your video on all of your social media
channels as well as third-party. Reposting your video to these sites means you
can spread its reach far beyond your own audience, tapping into a wider pool of
viewers who may have otherwise never discovered it.
